Common shampoos typically contain ingredients such as cleansers, thickeners, and moisturizers. For example, Polyquaternium, Sodium Lauryl Sulfate (SLS), and Xanthan Gum are used to increase the viscosity of the shampoo and maintain its texture. Additionally, there are hair care components like plant extracts, amino acids, fragrances, colorants, and preservatives.

However, this shampoo is entirely made from natural Chinese herbs that are simmered at high temperatures, without any industrial chemical additives. You can think of it as a medicinal herbal broth for washing your hair.

The secret lies in the unique herbal formula and high-temperature simmering process. Some of the herbs in the formula have natural preservative properties, and the prolonged high-temperature simmering allows the shampoo to naturally stay fresh for about a year.

It's important to note that our shampoo is not a medicinal product and should not be used as one. However, although it’s not a medical treatment, many long-term customers in China have observed an increase in new hair growth.

Ultimately, achieving healthier hair and scalp requires a balanced approach, including regular self-care, a nutritious diet, exercise, and a positive mindset. Though no shampoo can single-handedly improve hair health, opting for a natural formula like ours is a meaningful choice in supporting your hair and scalp’s well-being.

Our philosophy is like a pyramid. At the foundation are the essentials: good sleep, regular movement, and a clean diet. The next level is gentle daily self-care and mild cleansing. Above that comes skin nourishment with ingredients that are as natural as possible. At the very top lies the balance of aromatherapy, bringing peace and joy to both body and mind.

We do not exaggerate the power of skincare products—without the foundation of the pyramid, your skin will not improve simply by applying more products.

Our journey began with moxibustion, a traditional Chinese natural therapy. Through it, we deeply felt the restorative and nourishing effects it brings to both body and spirit. And true nourishment of body and mind is the most essential part of beauty.

So, in one sentence: Our skincare philosophy is to use the most natural ingredients possible to provide the skin with gentle cleansing and proper nourishment.

Our skincare products are based on 100% natural ingredients, inspired by traditional Chinese practices. For example, people in ancient China used soapberry, honey locust, polygonum multiflorum, and even peach blossom petals as natural cleansers and skincare remedies. We inherit these traditions and develop formulas in collaboration with folk artisans and artisan processing facilities.

Because our products are handcrafted in small batches rather than industrially mass-produced, there may be slight variations from batch to batch, and the shelf life is usually within one year. To ensure safety and stability, we sometimes use traditional high-temperature decoction methods or food-grade preservation techniques, but we never add synthetic fragrances, dyes, or harsh chemicals.

Of course, some modern skincare products also incorporate certain safe and beneficial synthetic ingredients. If any are included in our formulas, we always disclose them truthfully. However, their concentration typically does not exceed about 7%.

Natural Preservation & Freshness Control – We avoid synthetic preservatives and instead use plant-based alternatives such as rosemary extract, radish root ferment, and grapefruit seed extract. Combined with fermentation methods, these naturally enhance stability and bioactivity. We also apply food-grade preservation techniques and High Pressure Processing (HPP) to extend freshness without compromising natural integrity.

Gentle, Low-Temperature Extraction – To preserve the full potency of botanical actives, we use supercritical CO₂ extraction, cold-pressing for plant oils, and freeze-drying for sensitive ingredients like aloe vera and peptides. These processes prevent oxidation and degradation, retaining the pure energy of the plants.

Stabilization of Delicate Actives – Many natural compounds are fragile, so we apply advanced delivery systems such as liposome encapsulation and nanoemulsions to improve stability, absorption, and bioavailability. We also adopt solid formulations (such as cleansing bars or solid serums) that minimize water content, reducing the risk of microbial growth without the need for harsh preservatives.

Balanced Shelf Life & Artisan Production – Unlike mass-produced industrial cosmetics, our products are crafted in small batches, often guided by traditional craftsmanship and heritage recipes. This means subtle variations may occur between batches, but it also allows us to minimize reliance on strong additives. Shelf life is intentionally kept shorter (usually under one year) to honor freshness and authenticity.