I'm always interested in trying natural shampoo, especially if it's less harsh on my hair. I have color treated, long hair(mid back) and it can be a hassle to wash and deal with (or I'm just hair lazy). I've read about soapberry in the past and I'm fairly familiar with the other ingredients. I hopped in the shower and got to work. I wash my hair once a week so it was ready for a good clean. I used more than I usually would of typical commercial shampoo because it doesn't get as slippery and sudsy and made sure I gave my scalp a good scrubbin'. It has the typical natural ingredient smell to it, very herbally. Nothing that bothers me. I followed up with a little of my regular conditioner(right now it's Beachwaver Co. Good Vibes). I use a always use a small amount since I don't like my hair to feel weighed down.I let my hair air dry and then went to sleep. The next morning I was really, really pleasantly surprised. My hair hasn't been this good in a long time. You know when you get a fresh haircut and your hair feels bouncy, light and fresh? That's how my hair felt. It looked so good! Like this shampoo took out all the crap that was weighing my hair down or something. Also, the nap of my neck hairline has been itchy lately. I don't know why, but it's not itchy anymore. Thats a nice bonus.Honestly, I'm a cheap-o, I don't splurge on things unless I see a huge difference. I won't buy things just because someone tells me it's better because of the luxury brand name or one special ingredient etc. If I continue to notice this outcome when I wash my hair, I will totally repurchase this shampoo even though it's a bit pricey. It's fantastic.